Endless Aisle at SWIMS - seamless trading at its best

With Endless Aisle, SWIMS employees can complete the sale in-store, even if the item is not physically in stock.

Mario Hiis, Head of E-Commerce at SWIMS, is very pleased with the functionality they have in the POS system from Front Systems:

- With Endless Aisle, we have the opportunity to sell items that we do not have in physical stores, but that we know we have in the main warehouse. With access to the entire product catalogue, the store employees can easily place online orders, while the customer pays in the POS system, there and then. We offer to send the item to the customer's home free of charge, and the whole process gives a safe and professional impression to our customers," says Hiis.

"By locking sales in the store, we avoid the possibility of the customer leaving our store empty-handed and buying a similar product from a competing store. With Endless Aisle, store employees can complete sales in our physical store. The turnover is registered at the store, which is an important motivator for everyone who is involved in sales. With Endless Aisle, customers also avoid a trip to the store, as we can mostly order what is not physically available in the store, but is in the collection.

Great potential

- We have wanted the Endless Aisle functionality for a long time, but it was not possible to integrate it into our old webshop solution. When we switched to Centra's online store solution, we got the opportunity to integrate Endless Aisle, and then we were quick to get this in place," says Hiis.

- We have a fairly small store physically, and we therefore do not have a very large inventory in the store. Here, the potential is enormous with Endless Aisle. Our summer collection is going to be even bigger, and then we don't have room to have, for example, all colors and sizes inside. I think that Endless Aisle is going to be very important for us going forward; It holds a very large potential precisely because our collection is growing, while we have less space down in the store.

- For us at SWIMS, the most important thing is that we are able to serve the customer. When we know that we have lots of goods in the main warehouse, we manage to lock in the purchase with Endless Aisle.

We are happy and the customer is happy," Hiis concludes.

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