EG appoints experienced strategy executive as new Senior Vice President, Strategy

EG is strengthening its strategic execution and appoints Lars Engel Nielsen as new Senior Vice President, Strategy. With more than 20 years of experience from McKinsey & Company, he will play a key role in supporting EG’s continued growth and in realizing the ambition of building a strong position as a European provider of industry-specific software.

Lars Engel Nielsen has spent more than two decades working with growth strategies and execution in global technology and subscription-based businesses.

- EG is pursuing an ambitious growth agenda, and Lars will play an important role in accelerating our organic growth, identifying opportunities to expand our product portfolio, and further developing our services business. At the same time, the rapid developments within AI opens entirely new opportunities to create value for our customers and accelerate growth, says Mikkel Bardram, CEO of EG.

Strategic growth and European digital sovereignty

A central part of Lars Engel Nielsen’s role will be to identify and execute both organic growth opportunities and strategic acquisitions that can strengthen EG’s position as a leading European software company. At a time when digital sovereignty has become increasingly business-critical for both public and private organizations, EG sees it as a strategic priority to build a strong, independent European player with clear values around data security, privacy protection, and local presence.

Focus on growth, AI, and prioritization

According to Lars Engel Nielsen, EG’s clear mission and customer-centric approach were decisive factors in his decision to take on the role.

- EG has a clear, customer-oriented mission and a strong position within industry-specific software in the Nordic region. With AI, fundamentally new growth opportunities are emerging, and I look forward to contributing to realizing this potential with a pragmatic focus on where we can create the greatest value for customers, says Lars Engel Nielsen.

Lars Engel Nielsen will assume the position of Senior Vice President, Strategy on February 2 and will be based at EG’s headquarters in Ballerup.

Press contact

Head of Corporate Communication
Tine Rasmussen
+45 29690677
tiner@eg.dk