Get more bookings
Be easier to find and let your calendar fill up automatically.
EG for Beauty & Wellness
EG is the leading supplier of industry-specific software for the beauty & wellness sector – including hairdressers, estheticians, acupuncturists, beauty salons and other wellness technicians in Denmark, Sweden, Norway and Finland.
Focus on what matters
We take care of booking confirmations and reminders for you.
Increase your sales
Reach more clients and engage your regulars with our marketing tools.
Our products give you time back to do what you're passionate about.
Easyupdate is easy to use, efficient, and reliable. Both the point-of-sale system and the online booking work excellently – for us and for our customers.
John Bernar Espeland, Espeland Hårdesign
Explore our solutions
Software made for you
Built for the Beauty & Wellness sector
At EG, we have accumulated a wealth of expertise and industry knowledge over more than 25 years. The demand for beauty and wellness SaaS in the Nordic region has seen strong growth over recent years and is expected to continue to grow more than 10% per year over the coming years.
Two Norwegian software companies, Hano and EasyUpdate, joined EG in 2020 and 2021 respectively. Both companies provide some of the most popular administrative and booking systems for health and beauty businesses in Norway and Sweden. EG Hairtools is the most widely used software among Danish hairdressers.
In 2024, with the acquisition of the Finnish software company Timma, EG is now a leading vendor in the beauty and wellness industry across Finland, Denmark, and Norway.
