New Sales Director: Transformational Leadership is My Guiding Star

With this appointment, we strengthen our strategic efforts and position ourselves to meet future needs in housing administration with an even greater customer focus.

We have appointed Rikke Bertelsen as our new Sales Director, responsible for the housing administration sector. With more than 20 years of experience in sales and business development, she will lead the effort to enhance the customer experience and further develop our position in the market for IT solutions for both public and private housing administration companies.

- With Rikke, we have a Sales Director with over 20 years of experience, and throughout her career she has built a strong understanding of both strategic business development and the value of close customer relationships — something EG’s customers will benefit from going forward, says Martin Holmgaard, Senior Vice President at EG Housing.

Long-term relationships that matter 

Rikke Bertelsen comes from the financial sector, where she has worked with IT financing, energy optimization, and customer relations. Experiences she now looks forward to applying:

- It is a very exciting time we are entering. EG does not rest on its laurels. Our industry is always evolving, and we have many new and exciting initiatives that are nearly finalized. So this is a very exciting time for me to start, says Rikke Bertelsen.

She looks forward to leading her team with high professionalism and close customer contact:

- Transformational leadership is my guiding star. My goal is to create an engaged and strong sales team and build relationships with our customers. I am a relationship-driven salesperson, and it is the long-term relationships that I believe create rational and lasting understanding between EG and its customers. When you have your hands in the dirt, you gain a deeper understanding of the customer’s needs, concludes the new Sales Director.

In recent years, we have invested heavily in new, modern platforms for the housing administration sector and are now a leading provider to both public and private markets — including as the only provider of a complete Software-as-a-Service platform. This is something the new Sales Director will now have the opportunity to further develop.