EG’s General Counsel takes office as the new chair of the IT Industry's Policy Board for Regulation and Compliance

Sune Albert, General Counsel and Vice President, Group Legal & Compliance at EG, took office on 3 June 2026 as the new chair of the IT Industry's Policy Board for Regulation and Compliance. With the appointment, the board simultaneously changes its name from the Policy Board for Regulatory Frameworks, thereby signaling an ambition to move from observer to an active voice in the debate on regulation, compliance and digital competitiveness.

The EU's regulatory pressure on the IT sector has grown significantly in recent years, and so has companies' compliance burden. Sune Albert has followed the development closely: with almost 20 years of experience in technology, digitization and IT law and eight years as a board member, he now takes over the chairmanship with a clear agenda. On a daily basis he leads EG's work on, among other things, GDPR, the AI Act, the Data Act and NIS2. Regulation that is playing an ever larger role in a software company with more than 47,000 customers across the Nordics.

EU regulation hits Danish IT companies from many directions at once - and not always in a coherent or proportional way. It is not enough to keep up. The board must actually influence and ensure that the framework conditions support innovation rather than hinder it.

Sune Albert, General Counsel and Vice President, Group Legal & Compliance, EG

A board with the will to act

As the new chair, Sune Albert wants the board to change role: from keeping pace to being more proactive. The board must work on both fronts: seeking to influence regulation that is underway, and giving member companies a firmer footing in the rules that are already in force.

According to Sune Albert, the Data Act is one of the regulatory issues the industry must take seriously already. The law is relatively new and difficult to apply in practice, and he stresses that the authorities share responsibility for making it understandable for the companies it affects.

Regulation should support innovation, not hinder it

Sune Albert does not see regulation and competitiveness as opposites, but they must be balanced. The Danish and European IT industry can only build globally relevant alternatives if the framework conditions support growth and scaling rather than placing obstacles in their way.